Disscuss the posiible future structure of British airway Essay

Disscuss the posiible future structure of British airway - Essay Examplehe decision making process, British Airways learning division has used to promote organizational values is its Owning Our Future program, which every employee across the enterprisefrom in-flight crews to customer service staffmust go through at some point. Summerfield quotes Windeatt (n.d.), Its about helping people understand the business direction, the environment that were operating in and the way were positioning ourselves in the business. By understanding that, theyll understand the actions were taking in driving the business forwardWe really like this concept of our aver people leading the business discussion.British Airways must also use innovative products and processes in order to deal with the negative aspects of business. For example, its merger with American Airlines did non pass the airline regulatory board, which caused a $330 million loss in the year 2000. Loss of international market share, terr orists attacks, hijacked planes, etc. forced the company to disturb the demands and develop innovative products and processes. (Sachdev, Dodge, and McSurely, n.d.)offered improvements to cater to the premium class. As stated by Sachdev, Dodge, and McSurely (n.d.), the innovations that were implemented include the Club World lounge in the sky, which in certain(prenominal) major airports (e.g., Heathrow) provided passengers with the comforts of a home (e.g., private showers, toiletries, valet service, message, mini gym, etc.). Additionally, the business class passengers would get the comforts of flying beds during their flight (horizontal adjustable beds). These innovations direct to a market share increase of five percent.An increase in income, quality of life, social factors, and mobility has increased the number of air passengers. Easier bookings and reservations, discounted pricing, and convenience are advantages that perplex been provided to consumers via technology and the I nternet. With these